You keep hearing about story and that you should apply it to your work. It’s supposed to capture people’s attention and get them engaged in what you’re saying. Weaving in story, they say, will help you communicate better with prospects, clients, and bosses. It will help you persuade people of your point of view.
While “story” has become a buzzword, very few people actually know how to apply story structure to their work. What does it really mean to do that? Does it mean you tell a story at the beginning of your presentation? Tell several stories throughout your presentations?
According to the DuarteMethod™ while it might very well involve starting with a story, it actually means structuring your entire presentation in the same way that stories are structured. There’s a time-tested pattern. A path. A narrative arc. But the way you apply this narrative arc to a presentation will be different than how a fiction writer applies it to a short story or novel.
But once you do…
People will listen more carefully. People will move towards your point of view. They will understand, on a visceral level, what you’re trying to tell them, and more importantly, why it matters.
In this online, on-demand ecourse, you’ll receive the training and supplementary resources you need in order to confidently apply story structure to your presentations and talks. The result will be a compelling narrative that moves your audience and gets them to understand your perspective and take action.
Nancy Duarte is a communication expert who has been featured in Fortune, Time Magazine, Forbes, Fast Company, Wired, Wall Street Journal, New York Times, LA Times, and on CNN. As a persuasion expert, she cracked the code for effectively incorporating story patterns into business communications.
The Resonate ecourse is based on the best-selling Resonate book and Resonate workshop. We've gathered our most successful lessons about applying story structure and created an ecourse that will change your career.
“I’m taking our marketing team through the process of rebuilding sales materials and kicking off a new client presentation using the story arc! Can’t wait to put this into action!”
Michelle Thomas
Resonate Workshop Participant, Director of Integrated Marketing, Elicit Insights
“This smart, insightful book will teach you how to use the power of story to recast your thinking and reinvigorate your presentations. Resonate is a must-read for anyone who has to stand before an audience and persuade.”
Daniel Pink
Author of DRIVE, WHEN, A Whole New Mind
“I really enjoyed this ecourse! The short 3-5 minute videos and tracking table of contents made it easy to stay focused and navigate.”
Nicholas Russo
Resonate Ecourse Learner
Do I have to take the entire course at once?
No way! Start and stop as you please—we’ve broken it down into bite-sized lessons. Access the ecourse on-demand.
How will I know that I really learned something?
Along with the learning objectives mentioned above, and the content modules and supplementary resources, we’ll keep you honest with short quizzes that’ll show how you’re doing.
Do you offer discounts for bulk purchases?
Yes, please contact us to discuss your team’s needs.
Have questions? Don’t be shy! Contact us using the form, and we’ll be in touch.
We're happy to talk to you about the ecourse and bulk purchases for your team.