MESSAGE STRATEGY & COMMUNICATION PLANNING

Change efforts aren’t easy, but successful ones can radically redirect your company toward a brighter future.  No matter what you’re trying to transform—a brand, a culture, a buying decision, an entrenched misperception—you need to lead your audience step by step along a journey. We can help your movement succeed with clear, compelling messages and practical communication plans.

Our Services


Message Strategy

Build your change effort, story, presentation, or campaign upon precise and deliberate messages that meet your audience where they are. We help define the ones that will best persuade your audience.

Communication Planning

Precise communication delivery is the change agent’s friend. We’ll map out the who, what, when, and how of your communication plan. You'll have the tactics, cadence, and messengers that will best achieve your objectives. We’ll right-size your effort to your strengths and constraints in budget, time, and skills.

Problems We Solve


INTERNAL CHANGE Efforts

Changing people’s minds and behaviors isn’t easy. Resistance to new ideas and expectations can stem from psychology, biology, politics, and practical concerns. An empathetic message and communications strategy brings your team along, reducing friction and increasing the momentum that causes people to understand, believe, and act on a new vision.

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Company story

What separates a good company story from a great one? Good stories start with what you want to say, and then state it clearly with a compelling narrative. Great ones begin with the audience. What do they need to hear, and why? How does that map to what you want to say? What’s the right, authentic story that will meet them where they are? Let us help you tell your greatest story.

DIVISION OR PRODUCT STORY

New business units and new products benefit from a clear and interesting story in at least two ways: First, great stories make them easier to explain and sell. And second, it provides the critical context about how the division or product fits within the bigger picture. Two birds, one stone, and one grateful audience.

THOUGHT LEADERSHIP

You’ve developed a bold, provocative perspective, and it’s your story (and only yours) to tell. We help leaders like you organize your thought leadership ideas into a clear and ownable platform for communication. We also craft messaging and communication strategies to help you and your supporting team spread the message with power, clarity, and accuracy.

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Resources


To guide you on your learning journey, we’ve pulled together a collection of resources you can use to help you communicate in a way that moves audiences to action.

illuminate-webinar

Illuminate Webcast

Watch this webcast to learn how leaders use stories to mobilize people to embrace change.

Watch Now ▸
torchbearer-toolkit

Torchbearer's Toolkit

Download this companion to the Illuminate Webcast for a summary of tools for leading change.

Download Now ▸
comm-strategy-overview

Communication Strategy Overview

Learn how we can help you make your change initiative a success.

Learn More ▸

Case Study


HYPERLOOP ONE

Hyperloop One needed to distinguish itself in a competitive marketplace. We helped the company create a communication strategy that included new messaging, logo, visual style, and brand identity. By communicating well in that critical moment, Hyperloop One gained tremendous attention in the press and garnered over 40 billion media impressions.

Testimonials

 

“Duarte understands what we’re doing in a way that makes us say it better.”

LEX SANT, PRESIDENT, THE SANT FOUNDATION

 


“The Duarte team very rapidly hit the ground running and delivered super high quality messaging and presentation in record time. It felt like they were an extension of the Hyperloop One team in terms of strategic thinking, agility, speed, and trustworthiness.”

KIMBERLY SALZER, FORMER CHIEF MARKETING OFFICER, HYPERLOOP ONE 

 


“Just a quick note to thank you for the fantastic Duarte support at the Informatica World general session! Your team created amazing keynotes for Anil, Sally, and Amit. That Tuesday morning opening general session was simply fabulous!”

CHRISTINE ROSE, SENIOR DIRECTOR, GLOBAL EVENTS, INFORMATICA

 


What I love about working with Duarte is the confidence that I feel that when I engage with Duarte, I know the result is going to be first class. Duarte is great at bringing our ideas to life.”
Chris Twogood SVP Marketing, Teradata

Why Partner
With Us  

84% of the top US-based tech companies rely on Duarte’s presentation and training services.
2535 of the world’s biggest brands rely on Duarte’s presentation services.

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Are you interested in hiring a speaker or learning more about any of our programs? Just shoot us a note and we’ll get right back to you.